Apple store is a lesson in customer service
Posted by Bert | Posted in Technology | Posted on 10-07-2010-05-2008
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To protect the new iPad I received in the mail yesterday, I too a trip down to my local Apple store to see just what crazy case I could get my hands on. True to form for iPad products the in stock selection was limited. However, I was able to find a suitable case to protect my “treasure” while the bamboo case I ordered takes it’s 4-6 weeks to arrive.
Now, whatever grievance I had regarding the limited stock, was completely wiped away by the overall Apple experience. Questions were answered promptly by one of the MANY and EASILY recognizable Apple Associates. Seriously – these guys/gals were every where.
After I made my decision, admittedly after looking at an iPhone 4 prospects and a multitude of peripherals I don’t need (easily the only reason my trip too an hour), I must have looked ready because one of the Apple “gremlins” popped up out of know where swiped my card and had me out the door before I even had time to say thank you. No receipt necessary – Why? Because they sent it to me via email.
I left anxious to get the ‘pad wrapped up in it’s new case and slurp down a Frappucino. Those two things accomplished I began to think about what just happened, and from there about my other trips to Apple stores. It was then that I decided to write this post. Through an incredible focus on customer service and making my purchase experience so streamlined I left with a smile actually thinking about my next trip back and what I may need in the future. That my friends is how EVERY sales experience should be. Similar examples come from few other companies (another being Whole Foods).
If you feel you could use some help with your own customer experience, I suggest you step into one of the mentioned stores above and get a lesson first hand.
